Posted Dec. 6, 2013 at 2:18 p.m.

Premium Lock Apple's new iBeacon guides shoppers in stores

Published: 2013-12-06 14:18:36
Updated: 2013-12-06 14:18:36

Apple-In-Store Location This undated photo provided by Apple shows the screen on an iPhone using Apple's iBeacon, offering precise location technology. On Friday, Dec. 6, 2013, Apple Inc. will begin using iBeacon, a part of its iOS 7 mobile software, to send shoppers inside its U.S. stores messages about products, events and other information based where they are in the store. (AP Photo/Apple)

On Friday, Apple Inc. began using the iBeacon technology at its 254 U.S. stores to send you messages about products, events and other information -- tailored to where you are inside, provided you have downloaded the Apple Store app and have given Apple permission to track you....

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