Posted May. 29, 2014 at 7:22 a.m.

Premium Lock Apple adds more swagger with $3B Beats acquisition

Published: 2014-05-29 07:22:28
Updated: 2014-05-29 07:22:28

The Apple Beats team  In this image provided by Apple, from left to right, music entrepreneur and Beats co-founder Jimmy Iovine, Apple CEO Tim Cook, Beats co-founder Dr. Dre, and Apple senior vice president Eddy Cue pose together at Apple headquarters in Cupertino, Calif., Wednesday, May 28, 2014. Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine. The announcement on Wednesday comes nearly three weeks after deal negotiations were leaked to the media. (AP Photo/Apple, Paul Sakuma)

Apple is buying more flair, swagger and song-picking savvy with its $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist founded by rapper Dr. Dre and Jimmy Iovine, one of the first recording executives to roll with the hip-hop culture....

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