Any executive – especially at a startup – knows that good publicity is premium advertising at no cost.

And the ELF car is dazzling the press.

Durham-based Organic Transit continues to generate global headlines about the pedal-electric hybrid known as the ELF.

The latest publicity comes from CODE_n, which touts itself as the “leading startup event” in Europe. the ELF car made its top 50.

Organic Transit also was invited to participate in the CeBIT trade show in Hanover, Germany, March 5-9.

Check out the CODE_n video for a look at the finalists which will exhibit side-by-side at CeBIT.