Updated May. 24, 2016 at 7:51 a.m.

Premium Lock 'Wow:' Quintiles takes vivid VR plunge to improve digital health

Published: 2016-05-23 14:42:00
Updated: 2016-05-24 07:51:14

Testing the VR experience  Rick Smith, editor of WRAL TechWire, immerses himself in the VR experience at Quintiles. (Quintiles photo) Image 1 of 2 · Next Image…

Darrell Pryor, news photographer for WRAL TV, utters a "wow" and smiles as he removes the virtual reality goggles during the first VR demo given by Quintiles to news media about its new VR initiative. But Quintiles isn't playing games. It's aiming to improve the clinical trials process and digital health. "We feel we are out there at the edge," says the Quintiles exec leading the VR charge. "People come out of the experience different." Indeed, they do....

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