Posted Sep. 13, 2017 at 12:36 p.m.

Premium Lock 'Super-premium' iPhone verdict: Features will pay off for Apple

Published: 2017-09-13 12:36:11
Updated: 2017-09-13 12:36:11

iPhone X iPhone X

With the introduction of three new iPhones, Apple created a new step in the smartphone price pyramid: super-premium. The super-premium iPhone X starts at $999, and Apple must have some concerns about pushing up the price of its top-of-the-line smartphone. TBR believes, however, that Apple has found the right combination of features, design and aura to maintain the company's dominance of high-end smartphones....

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